|Be a Jolly Bee||2017.01.01 23:39:10|
|Nickname : 1. General||Recommend : 0||View : 327|
"Be a Jolly Bee"
Try out the hottest fast-food stop in town, Jollibee
Jollibee was founded by Tony Tan and his family with its humble beginnings as an ice cream
Parlor which later grew into an emerging global brand. He started off as the owner of a Magnolia ice
cream shop, but wanted something more. It was this yearning for more that pushed him and his
siblings to engage the services of a management consultant, Manuel C. Lumba, who shifted the
business focus from ice cream to hot dogs after his studies showed a much larger market waiting
to be served.
Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the Philippines
in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American fast food
At the heart of its success is a family-oriented approach to personnel management, making Jollibee one
of the most admired employers in the region with an Employer of the Year Award from the Personnel
Management Association of the Philippines, Best Employer in the Philippines Award from Hewitt Associated and a
Top 20 Employer in Asia citation from the Asian Wall Street Journal.
But of course, if we want to talk about the true heart of success, it will have to be the chicken. Jollibee’s
2-piece Chickenjoy value meal comes served with rice and a drink and is indeed like what it claims to be –
crispylicious and juicylicious. Its deep fried golden outer layer goes crisp-crunch, especially addictive when you
dip it in a specially-made gravy and pop the entire thing in your mouth. The inner meat remains very succulently
juicy, yet not in an oily way.
Now, it has roughly a thousand stores open worldwide – nine hundred in the Philippines alone, and over
a hundred in the US and other Asian countries. Perhaps this is your cue to see just how joyful Chickenjoy can